Paula Begoun is the creator and innovative force behind Paula's Choice skin care and cosmetics. With more than 25 years of extensive experience in the beauty industry, combined with in-depth research and study of skin and cosmetic ingredients, Paula has the knowledge and expertise to develop truly extraordinary, state-of-the-art formulations for her own line. Paula guarantees that her products meet her exact criteria for excellent skin care, and she won't make any exaggerated claims about them. Her goal is to help women obtain and maintain the skin they've always dreamed of having.